In a unique blend of celebrity endorsement and playful humor, Petco Health and Wellness has teamed up with iconic rapper Snoop Dogg for a new advertising campaign. The campaign, which aims to promote pet health, features Snoop Dogg in a role that playfully nods to his stage name: a humanized version of a Doberman Pinscher.
The first ad of the campaign showcases Snoop Dogg as the human form of a Doberman Pinscher, a clever reference to the rapper’s 1993 hit “Who Am I? (What’s My Name)?”. The 51-year-old rapper and dog owner, known for his love of animals, brings a unique and engaging twist to the campaign.
This collaboration between Petco and Snoop Dogg is part of a broader effort by the San Diego-based company to promote pet health and wellness. The campaign is expected to resonate with pet owners and fans of the rapper, offering a fresh and entertaining perspective on pet care.