In a grand display of marketing prowess, Apple TV has welcomed football superstar Lionel Messi to South Florida with a massive billboard, celebrating his arrival and his status as the ‘Greatest of All Time’ (G.O.A.T.). The billboard, created by TBWA\Media Arts Lab, features a pink goat emoji, a nod to Messi’s G.O.A.T. status and Inter Miami’s color scheme.
The billboard is part of Apple’s push to encourage fans to watch the Inter Miami star on its streaming platform. The move comes as Messi’s arrival is expected to significantly increase the profile of Major League Soccer (MLS) and boost subscriptions to Apple TV’s streaming broadcast deal.