Marketing News:
In a grand display of marketing prowess, Apple TV has welcomed football superstar Lionel Messi to South Florida with a massive billboard, celebrating his arrival and his status as the ‘Greatest of All Time’ (G.O.A.T.). The billboard, created by TBWA\Media Arts Lab, features a pink goat emoji, a nod to Messi’s G.O.A.T. status and Inter Miami’s color scheme.
The billboard is part of Apple’s push to encourage fans to watch the Inter Miami star on its streaming platform. The move comes as Messi’s arrival is expected to significantly increase the profile of Major League Soccer (MLS) and boost subscriptions to Apple TV’s streaming broadcast deal.
The colossal billboard, unveiled in South Florida, is a striking tribute to Messi, who is widely regarded as one of the greatest football players of all time. The pink goat, set against a stark black background, is a playful and eye-catching homage to Messi’s new journey with Inter Miami and his unparalleled career in football.
Apple’s tribute to Messi is a testament to the player’s global appeal and the growing popularity of soccer in the United States. As Messi begins his new chapter in Miami, fans and viewers can look forward to watching his performances on Apple TV, further bridging the gap between sports and entertainment.
