Artificial intelligence (AI) is rapidly transforming the world of marketing, and for good reason. AI-powered tools and technologies can help marketers automate tasks, personalize the customer experience, make better decisions, and predict the future. In this article, we will take a look at 10 amazing statistics that show how AI is changing the marketing landscape. These statistics are based on recent surveys and studies by leading industry organizations, and they provide a clear picture of the growing impact of AI on marketing. From increasing sales and improving customer satisfaction to reducing costs and making better decisions, AI is having a…
Author: Joy F
Joy F
Joy is a writer and marketing expert with a passion for brands. With over a decade of experience in the marketing industry, Joy has built her own successful branding and marketing business. Her expertise in branding, content marketing, and social media strategy has helped countless businesses achieve their goals and reach new audiences. As a writer, Jill has published articles and blogs on topics related to marketing, entrepreneurship, and business. View themarketinghustle.com Authors Page
Marketing & Branding News:Coca-Cola is launching a new limited-edition flavor called Coca-Cola Y3000 Zero Sugar. The flavor was co-created with human and artificial intelligence, and is inspired by how fans envision the future. The flavor is described as having a bright, citrusy taste with hints of berry and ginger.The Coca-Cola Y3000 Zero Sugar will be available in select markets for a limited time. Consumers can also scan an on-pack QR code to access the Coca-Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future.The…
Marketing & Branding News:TikTok is expanding its “Business Booms” campaign, which celebrates the success of small businesses on the platform. The campaign will now include a partnership with Canva, a design platform that allows users to create custom graphics and videos.The partnership will allow small businesses to use Canva’s templates and tools to create TikTok-optimized content. TikTok will also provide Canva users with tips and tutorials on how to create effective marketing campaigns on the platform.The “Business Booms” campaign is part of TikTok’s efforts to support small businesses. The platform has also launched a number of other initiatives to help…
Marketing & Branding News:Burger King is trying to extend the shelf life of one of its most noteworthy marketing successes in recent memory by collaborating with DJ Steve Aoki around the VMAs. A teaser video shows Aoki fiddling with his music equipment as the dance-friendly remix starts to take shape. The “Whopper, Whopper” jingle, which was first attached to an ad that debuted in October, is replete with repetitive lyrics describing the signature menu offering, an earwormy quality that drove its popularity to skyrocket on social media and captivate meme culture.Burger King is hoping it can extend the current hot…
Marketing & Branding News:The Advertising Standards Authority (ASA) has banned four TikTok ads for e-cigarettes after finding they could encourage underage use.The ads, which featured young people, were deemed to be irresponsible and could appeal to children. One of the ads showed a group of young people vaping in a park, while another showed a young person vaping in their bedroom.The ASA said that the ads “exploited the natural curiosity of children and young people” and “could be seen to glamorise vaping”.The decision comes amid mounting pressure on the vaping industry. In April, the government announced plans to ban the…
Marketing & Branding News: Klaviyo, The Marketing Automation Platform for e-commerce businesses, is reportedly planning to go public in a deal that could value the company at up to $500 million.The company is said to be working with Goldman Sachs and Morgan Stanley on the IPO, which could take place as early as next year. Klaviyo has not yet filed any paperwork with the Securities and Exchange Commission.Klaviyo was founded in 2012 and has raised over $400 million in funding. The company’s customers include major e-commerce brands such as Shopify, Nike, and Sephora.Klaviyo’s platform helps businesses automate their marketing campaigns and…
The year 2023 is full of opportunities, and crafting an effective go to market strategy is crucial for capitalizing on those opportunities and driving business growth. In this comprehensive guide, we’ll provide valuable insights and practical tips that will help you create an outstanding go to market strategy to conquer the market. Not to mention, we’ll also explore how innovative AI tools like ChatGPT can augment your strategy development process, providing data-driven insights and creative ideas.Key TakeawaysDeveloping a comprehensive go-to-market strategy is essential for businesses to maximize success in product launches, market penetration and customer growth.Key components of an effective…
Book Reviews: Why We Buy: The Science of Shopping by Paco Underhill Our Rating: 4/5 Overview: Why We Buy: The Science of Shopping by Paco Underhill is a fascinating book that reveals the hidden forces that drive our buying behavior. Underhill, a retail consultant, has spent decades studying shoppers in their natural habitat, and he shares his insights in this book. Underhill argues that we don’t buy things for rational reasons. Instead, our buying decisions are influenced by a variety of subconscious factors, such as our emotions, our sense of smell, and our spatial awareness. He also shows how…
In a world that’s constantly evolving, there’s always a next curve, always a next big thing. And if we’re brave enough to see it, we can be on the edge, always, making a ruckus. Right now, at this intersection of technology and humanity, we find the revolution of ChatGPT. What if we can redefine lead generation, not by what’s loud, but by what’s smart? Traditional lead generation strategies scream for attention. But in the digital age, it’s not about who’s loudest; it’s about who’s most relevant. ChatGPT doesn’t shout. It listens, understands, and responds. Table of Contents ChatGPT Lead Generation…
In today’s bustling digital era, brands are constantly looking for ways to engage their audiences in meaningful and innovative ways. And, with the rise of AI, platforms like ChatGPT are now essential tools in a marketer’s arsenal. For those still familiarizing themselves with AI and its potential in content creation for social media, it can be a challenge knowing where to start. Fear not! Here’s a concise list of 50 ChatGPT prompts tailored for drafting compelling social media content. Table of Contents 50 ChatGPT AI Prompts For Marketers That Drive Social Engagement 50 ChatGPT AI Prompts For Marketers That Drive Social Media…