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You are at:Home»Marketing News»TikTok bans four vape ads after watchdog finds they could encourage underage use.
TikTok bans four vape ads after watchdog finds they could encourage underage use
TikTok bans four vape ads after watchdog finds they could encourage underage use
Marketing News

TikTok bans four vape ads after watchdog finds they could encourage underage use.

By Joy FSeptember 13, 20232 Mins Read
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Marketing & Branding News:

The Advertising Standards Authority (ASA) has banned four TikTok ads for e-cigarettes after finding they could encourage underage use.

The ads, which featured young people, were deemed to be irresponsible and could appeal to children. One of the ads showed a group of young people vaping in a park, while another showed a young person vaping in their bedroom.

The ASA said that the ads “exploited the natural curiosity of children and young people” and “could be seen to glamorise vaping”.

The decision comes amid mounting pressure on the vaping industry. In April, the government announced plans to ban the sale of flavored e-cigarettes in England in a bid to discourage young people from using them.

The ASA said that it had contacted TikTok to remind the company of its responsibilities under the advertising code. TikTok said that it had removed the ads and would “continue to work with the ASA to ensure that our advertising complies with the code”.

The news is a blow to the vaping industry, which is already facing a number of challenges. The government’s ban on flavored e-cigarettes is likely to further reduce the appeal of vaping to young people.

TikTok bans four vape ads after watchdog finds they could encourage underage use
TikTok bans four vape ads after watchdog finds they could encourage underage use
The ASA’s decision also raises questions about the role of social media platforms in promoting vaping to young people. TikTok is one of the most popular social media platforms among young people, and it has been accused of being lax in its enforcement of advertising rules. The ASA’s decision is a reminder of the need for social media platforms to take responsibility for the content that is promoted on their sites. The industry needs to do more to prevent the promotion of harmful products to young people.
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