Marketing & Branding News:
Coca-Cola is launching a new limited-edition flavor called Coca-Cola Y3000 Zero Sugar. The flavor was co-created with human and artificial intelligence, and is inspired by how fans envision the future. The flavor is described as having a bright, citrusy taste with hints of berry and ginger.
The Coca-Cola Y3000 Zero Sugar will be available in select markets for a limited time. Consumers can also scan an on-pack QR code to access the Coca-Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future.
The Coca-Cola Creations Hub also features a Y3000 Capsule Collection collaboration with genre-defying fashion brand AMBUSH®. The limited-edition line of apparel and accessories inspired by the future will be available this fall at AMBUSHDESIGN.com.
This is the latest in a series of limited-edition flavors from Coca-Cola Creations, which aims to bring the brand to life through collaboration, creativity, and connection. The Coca-Cola Y3000 Zero Sugar launch follows other fantasy-flavored Coca-Cola Creations drops: Coca-Cola® Ultimate Zero Sugar, Coca-Cola® Move, Coca-Cola® Starlight, Coca-Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca‑Cola®, Coca‑Cola® Dreamworld and Coca-Cola® Soul Blast.
“We hope that Coca-Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?” said Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company. “The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The Coca-Cola Y3000 Zero Sugar is a bold and innovative flavor that is sure to appeal to fans of the brand. The collaboration with AMBUSH® is also a unique way to bring the flavor to life and connect with consumers in a new way. Coca-Cola Creations is a testament to the brand’s commitment to creativity and innovation, and it will be interesting to see what new and exciting flavors they come up with in the future.
Here are some of the key takeaways from the text:
- Coca-Cola is launching a new limited-edition flavor called Coca-Cola Y3000 Zero Sugar.
- The flavor was co-created with human and artificial intelligence.
- The flavor is inspired by how fans envision the future.
- The Coca-Cola Y3000 Zero Sugar will be available in select markets for a limited time.
- Consumers can scan an on-pack QR code to access the Coca-Cola Creations Hub.
- The Coca-Cola Creations Hub also features a Y3000 Capsule Collection collaboration with genre-defying fashion brand AMBUSH®.
- This is the latest in a series of limited-edition flavors from Coca-Cola Creations.
- Coca-Cola Creations is a way for the brand to stay ahead of the curve and appeal to a younger audience.
The campaign is a great example of how Coca-Cola is using creativity and innovation to connect with its customers. It is also a sign of the company’s commitment to staying ahead of the curve and appealing to a younger audience.