Book Reviews: Why We Buy: The Science of Shopping by Paco Underhill Our Rating: 4/5 Overview: Why We Buy:…
Browsing: Book Reviews
Book Reviews: Originals: How Non-Conformists Move the World by Adam Grant Our Rating: 4.5/5 Overview:”Originals: How Non-Conformists Move the…
Book Reviews: Fanocracy: Turning Fans Into Customers and Customers Into Fans by David Meerman Scott and Reiko Scott Our Rating:…
Book Reviews: Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller Our Rating: 4/5 Overview:…
Book Reviews: Positioning: The Battle for Your Mind” by Al Ries and Jack Trout Our Rating: 4.5/5 Introduction:In today’s…
Book Reviews: Contagious: Why Things Catch On” by Jonah Berger Our Rating: 4.6/5 Introduction:In today’s crowded marketplace, businesses need…
Book Reviews: Hooked: How to Build Habit-Forming Products. A look at how successful companies create products people can’t put down?…
Book Reviews: Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success Our Rating: 4.4/5 Introduction:In today’s fast-paced business environment,…
Book Reviews: Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin Rating: 5/5 Introduction:Are you…