Hooked: How to Build Habit-Forming Products.
A look at how successful companies create products people can’t put down?
In today’s hyper-connected world, businesses need to find ways to create products that users will love and use repeatedly. Nir Eyal’s book “Hooked: How to Build Habit-Forming Products” offers a unique perspective on how to create products that are habit-forming and can help businesses achieve this goal.
“Hooked” introduces the concept of the hook model, which is a four-step framework for building habit-forming products. The author argues that habit-forming products create a cycle of behavior that keeps users coming back for more. He provides practical advice on how to apply the hook model to create products that are engaging, sticky, and habit-forming.
Eyal’s writing style is straightforward, and his examples are easy to understand, making “Hooked” an accessible guide for product managers and designers. The book offers a wealth of insights and practical advice that businesses can apply to their own product development efforts. It also provides numerous examples to illustrate the author’s points, which adds to its value as a resource.
The book is divided into four steps that are critical to building a habit-forming product. These steps are trigger, action, reward, and investment. The author provides practical advice on how to apply each step to create a cycle of behavior that keeps users coming back for more.
One of the book’s strengths is its emphasis on the importance of understanding the user’s needs and desires. The author argues that habit-forming products solve a specific problem for the user and create a sense of reward and satisfaction. By understanding the user’s needs and desires, businesses can create products that are more likely to be habit-forming.
In Our Opinion:
“Hooked: How to Build Habit-Forming Products” is a valuable resource for anyone involved in product development and design. It provides a science-based approach to creating habit-forming products that can help businesses increase engagement and retention. The book is a reminder that creating a successful product is not just about features and functionality but requires a deep understanding of user behavior and psychology.
Overall, “Hooked: How to Build Habit-Forming Products” by Nir Eyal is a must-read for product managers and designers. Eyal’s approach to product development challenges conventional practices and provides a roadmap for creating habit-forming products.
The book is a practical guide that offers actionable advice and numerous examples to illustrate the author’s points.
We highly recommend this book to anyone looking to create engaging and habit-forming products in today’s competitive market.
Nir Eyal is an entrepreneur, author, and lecturer. He has worked with numerous startups and has advised companies on product development and design. His expertise in the field is evident in “Hooked,” which has become a popular resource for product managers and designers.