Marketing & Branding News:
PepsiCo’s Frito-Lay and Beverages Brands are teaming up with NFL icons and legends to celebrate the start of the 2023 NFL season with a new campaign called “Unretirement.” The campaign features retired NFL players who have come out of retirement to play in this year’s season, including Tom Brady, Julian Edelman, and Marshawn Lynch.
The campaign kicked off with a commercial that aired during the NFL’s Kickoff game on Thursday, September 8th. The commercial features the retired players getting ready for their return to the NFL, with Brady saying, “I’m back.” The commercial also features the tagline for the campaign, “Unretirement: The best is yet to come.”
In addition to the commercial, the campaign will also include social media activations and in-store promotions. PepsiCo is also donating $1 million to the NFL Foundation to support its youth football programs.
Why did PepsiCo create this campaign?
PepsiCo is hoping to capitalize on the excitement surrounding the start of the NFL season. The NFL is the most popular sport in the United States, and the kickoff game is one of the most-watched television events of the year. By partnering with retired NFL players, PepsiCo is hoping to tap into the nostalgia and excitement that fans feel for the sport.
How is this campaign different from other NFL marketing campaigns?
The “Unretirement” campaign is different from other NFL marketing campaigns in a few ways. First, it features retired NFL players who have come out of retirement to play in this year’s season. This is a unique twist that is sure to generate interest from fans.
Second, the campaign is focused on the excitement of the start of the NFL season. This is a time when fans are feeling optimistic about their team’s chances, and PepsiCo is hoping to tap into that excitement.
Third, the campaign is donating $1 million to the NFL Foundation to support its youth football programs. This shows that PepsiCo is committed to supporting the future of the NFL.
Is this campaign a good idea?
Whether or not the “Unretirement” campaign is a good idea depends on your perspective. If you are a fan of the NFL, then you are likely to be excited about the return of retired players. However, if you are not a fan of the NFL, then you may not be interested in the campaign.
Overall, the “Unretirement” campaign is a unique and creative way to market the start of the NFL season. It is sure to generate interest from fans and raise money for a good cause