Close Menu
Categories
  • Affiliate Marketing (2)
  • AI Marketing (98)
  • AI Marketing Tools (19)
  • Book Reviews (9)
  • Brand Strategy (37)
  • Business Strategy (13)
  • Digital Marketing (50)
  • Glossary (15)
  • Marketing Insights (5)
  • Marketing News (37)
  • Marketing Strategy (165)
  • Product Reviews (5)
  • Sustainability Marketing (3)
  • The Buy Button Series (15)
Facebook X (Twitter) Instagram
X (Twitter) Pinterest YouTube
The Marketing Hustle
  • Home
  • Marketing News
  • Marketing Knowledge
    • Affiliate Marketing
    • Brand Strategy
    • Business Strategy
    • Marketing Strategy
    • Digital Marketing
    • The Buy Button Series
    • Reviews
      • Book Reviews
      • Product Reviews
      • AI Marketing Tools
    • Glossary
  • AI Marketing
    • AI Marketing Strategy
    • AI Marketing Tools
SUBSCRIBE
The Marketing Hustle
You are at:Home»Marketing News»PepsiCo’s Frito-Lay with NFL Icons to Celebrate Kickoff with “Unretirement” Campaign
PepsiCo's Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with "Unretirement" Campaign
PepsiCo's Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with "Unretirement" Campaign
Marketing News

PepsiCo’s Frito-Lay with NFL Icons to Celebrate Kickoff with “Unretirement” Campaign

By Joy FSeptember 6, 20233 Mins Read
Share
Facebook Twitter Pinterest WhatsApp Email

Marketing & Branding News: 

PepsiCo’s Frito-Lay and Beverages Brands are teaming up with NFL icons and legends to celebrate the start of the 2023 NFL season with a new campaign called “Unretirement.” The campaign features retired NFL players who have come out of retirement to play in this year’s season, including Tom Brady, Julian Edelman, and Marshawn Lynch.

The campaign kicked off with a commercial that aired during the NFL’s Kickoff game on Thursday, September 8th. The commercial features the retired players getting ready for their return to the NFL, with Brady saying, “I’m back.” The commercial also features the tagline for the campaign, “Unretirement: The best is yet to come.”

In addition to the commercial, the campaign will also include social media activations and in-store promotions. PepsiCo is also donating $1 million to the NFL Foundation to support its youth football programs.

Why did PepsiCo create this campaign?

PepsiCo is hoping to capitalize on the excitement surrounding the start of the NFL season. The NFL is the most popular sport in the United States, and the kickoff game is one of the most-watched television events of the year. By partnering with retired NFL players, PepsiCo is hoping to tap into the nostalgia and excitement that fans feel for the sport.

PepsiCo's Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with "Unretirement" Campaign
PepsiCo's Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with "Unretirement" Campaign

How is this campaign different from other NFL marketing campaigns?

The “Unretirement” campaign is different from other NFL marketing campaigns in a few ways. First, it features retired NFL players who have come out of retirement to play in this year’s season. This is a unique twist that is sure to generate interest from fans.

Second, the campaign is focused on the excitement of the start of the NFL season. This is a time when fans are feeling optimistic about their team’s chances, and PepsiCo is hoping to tap into that excitement.

Third, the campaign is donating $1 million to the NFL Foundation to support its youth football programs. This shows that PepsiCo is committed to supporting the future of the NFL.

Is this campaign a good idea?

Whether or not the “Unretirement” campaign is a good idea depends on your perspective. If you are a fan of the NFL, then you are likely to be excited about the return of retired players. However, if you are not a fan of the NFL, then you may not be interested in the campaign.

Overall, the “Unretirement” campaign is a unique and creative way to market the start of the NFL season. It is sure to generate interest from fans and raise money for a good cause

Checkout More Marketing News Here
Previous ArticleHeineken teams up with Brazilian agency LePub to create TH3 G4M1NG FR1DG3
Next Article Crafting Marketing Content with ChatGPT: A Comprehensive Guide.

Related Posts

Is Klarna’s AI Assistant the First “REAL” Ai Proof of Concept?

By Dave PMarch 5, 2024

Coca‑Cola Creations Drops Futuristic AI Experience at Las Vegas Sphere

By Dave PNovember 17, 2023

Coca-Cola Launches Creative Campaign For New Flavour Co-Created by Humans and AI.

By Joy FSeptember 13, 2023

TikTok expands ‘Business Booms’ campaign with Canva.

By Joy FSeptember 13, 2023
Add A Comment

Comments are closed.

FreeTheStock.com - Royalty free stock images for everyone. No limits.
FreeTheStock.com - Royalty free stock images for everyone. No limits.
Advertisement

Get the Best Marketing Strategies Direct To Your Inbox

Get the 5-minute Newsletter Keeping Marketers at the Top of Their Game.

Latest Marketing & Branding

Brand Positioning: How to Own a Space in Your Customer’s Mind.

April 4, 2025

What Is Customer Lifetime Value (CLV) and How to Calculate It.

March 27, 2025

The 2025 State of Marketing – Quick Look.

March 5, 2025

Segmentation, Targeting, and Positioning (STP): Your Roadmap to an Effective Marketing Strategy

March 4, 2025

What is a Marketing Audit?

March 2, 2025

The 7 Most Effective Ways to Use AI in Your Social Media Strategy.

March 1, 2025

Please Note: The information provided on this website is for general informational purposes only and should not be considered legal advice or a substitute for consulting with an attorney. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

Please Note: That some of the links on this website may be affiliate links. This means that if you click on a link and make a purchase, we may receive a small commission at no additional cost to you. However, this does not affect our opinion of the products or services in any way. We only recommend products or services that we believe in and that we think will be beneficial to our readers. We are not responsible for any third party websites or services linked to from this website.

The Marketing Hustle is a marketing and brand strategy website. Our goal is to help marketers and branding professionals grow their brands and increase sales.

Type above and press Enter to search. Press Esc to cancel.