Marketing & Branding News:
Heineken Brazil and agency LePub have created a functioning gaming PC that doubles as a fridge to keep beverages cool, called TH3 G4M1NG FR1DG3. The product is part of the brand’s “Not all nights out are out” campaign, which focuses on how Heineken can be enjoyed at home as well as in bars and clubs.
The fridge is made to look like a classic arcade cabinet, with a joystick and buttons on the front. It can store up to 12 cans of beer and has a built-in cooler to keep them cold. The PC itself is equipped with a high-end graphics card and processor, so gamers can enjoy the latest games at their best.
The TH3 G4M1NG FR1DG3 was created in collaboration with Brazilian gamers and influencers, and it will be given away to one lucky fan. The campaign is running across social media and will also be supported by a PR and influencer outreach program.
Why did Heineken create this product?
Heineken is targeting the growing market of hardcore gamers. According to a report by Newzoo, the global gaming market is expected to reach $196.8 billion in 2022. And the number of gamers is expected to grow to 2.7 billion by 2023.
Heineken is hoping to tap into this market by creating a product that appeals to gamers’ interests. The TH3 G4M1NG FR1DG3 is a unique product that combines two of gamers’ favorite things: gaming and beer.
How is this product different from other gaming products?
The TH3 G4M1NG FR1DG3 is different from other gaming products in a few ways. First, it is a fully functional gaming PC, not just a case with a beer fridge attached. This means that gamers can use it to play the latest games at their best.
Second, the TH3 G4M1NG FR1DG3 is designed to look like a classic arcade cabinet. This gives it a retro feel that will appeal to many gamers.
Third, the TH3 G4M1NG FR1DG3 is limited edition. This means that only a few lucky gamers will be able to get their hands on it.
Is this product a good idea?
Whether or not the TH3 G4M1NG FR1DG3 is a good idea depends on your perspective. If you are a hardcore gamer who loves beer, then it is a great product. It is a unique way to combine two of your favorite things.
However, if you are not a hardcore gamer or you don’t drink beer, then the TH3 G4M1NG FR1DG3 is probably not worth the price. It is a niche product that will appeal to a limited audience.
Overall, the TH3 G4M1NG FR1DG3 is a unique product that combines two of gamers’ favorite things: gaming and beer. It is a limited edition product that will appeal to hardcore gamers. However, it is not a product that will appeal to everyone.
