Marketing & Branding News: HubSpot, the customer relationship management (CRM) platform, has announced a range of new AI sales and marketing tools aimed at small and medium-sized businesses (SMBs). The new tools include:HubSpot AI Assistant: This tool uses artificial intelligence to help SMBs with tasks such as lead generation, email marketing, and customer service.HubSpot AI Content Assistant: This tool uses AI to help SMBs create better content, such as blog posts, landing pages, and social media posts.HubSpot AI Sales Insights: This tool uses AI to help SMBs identify and qualify leads, as well as track their sales pipeline.HubSpot AI Marketing Insights: This tool uses AI to…
Author: Joy F
Joy F
Joy is a writer and marketing expert with a passion for brands. With over a decade of experience in the marketing industry, Joy has built her own successful branding and marketing business. Her expertise in branding, content marketing, and social media strategy has helped countless businesses achieve their goals and reach new audiences. As a writer, Jill has published articles and blogs on topics related to marketing, entrepreneurship, and business. View themarketinghustle.com Authors Page
Marketing & Branding News: PepsiCo’s Frito-Lay and Beverages Brands are teaming up with NFL icons and legends to celebrate the start of the 2023 NFL season with a new campaign called “Unretirement.” The campaign features retired NFL players who have come out of retirement to play in this year’s season, including Tom Brady, Julian Edelman, and Marshawn Lynch.The campaign kicked off with a commercial that aired during the NFL’s Kickoff game on Thursday, September 8th. The commercial features the retired players getting ready for their return to the NFL, with Brady saying, “I’m back.” The commercial also features the tagline for…
In the endlessly evolving realm of affiliate marketing, we’re always striving to break new ground. Much like a continuous quest for a remarkable painting not yet created, we’re always on the hunt for that untapped strategy, a unique viewpoint, a new twist in the narrative.We are not just marketers. We are artists, constantly experimenting with colors, perspectives, and brush strokes in the pursuit of our masterpiece—growth. But our canvas is ever-changing, and the brushes we used yesterday may not paint the same strokes tomorrow.Let’s dare to redefine the playbook of affiliate marketing growth strategies. Let’s change our colors, shift our…
Marketing News: Grocery titan, Kroger, is transforming its traditional refrigeration units into smart advertising platforms, enhancing 500 of its locations across the nation with digital, context-aware advertising and product details, all displayed on IoT-powered screens that also offer a view of the products inside. This large-scale change follows a fruitful three-year experimental alliance with Cooler Screens, the creators of the smart screens now seeing more extensive use. As the largest supermarket chain in the US, boasting a remarkable 2,800-plus stores under various retail banners, Kroger is not alone in embracing this innovative form of in-store advertising. Cooler Screens’ network is…
Marketing News: Peloton Reintroduces Itself as a Fitness and Wellness Company That is Open and Available to Everyone Peloton Interactive, Inc. (NASDAQ: PTON) today announced the company’s new brand identity and campaign. The release states that Peloton is “reintroducing itself as a fitness and wellness company that is open and available to everyone, at any level, wherever they are.” The company is also introducing new membership tiers and a new content feature called Peloton Gym. The new brand identity is designed to be more inclusive and welcoming. The company is using a new logo, color palette, and typography that are…
Marketing News: In a surprising shift from his longstanding anti-advertising stance, Elon Musk, CEO of Tesla Inc (TSLA.O), announced on Tuesday that the electric vehicle manufacturer would test the waters of traditional advertising. This change of strategy comes at a time when Tesla is looking to boost its market standing and customer appeal amidst increasing competition and an economic slowdown. The announcement was made at Tesla’s annual shareholder meeting in Austin, Texas, where Musk, known for his unorthodox approach to promoting his products, commented on the irony of his current situation. As the CEO of Tesla, he had never used…
Marketing News: Taco Bell is embarking on a mission to reclaim “Taco Tuesday” for the masses, by requesting that U.S. regulators insist Wyoming-based Taco John’s relinquish its long-held trademark on the term. The company argues in a U.S. Patent and Trademark Office submission that the term “Taco Tuesday” is used so extensively by multiple businesses that Taco John’s should not have sole ownership rights. This appeal represents the most recent twist in an ongoing dispute over the phrase “Taco Tuesday,” which even saw NBA star LeBron James fail to secure the trademark in 2019. Taco Bell’s submission asserts that depriving…
Marketing News:The official brand for the FIFA World Cup 2026™ was unveiled today in a ceremony in New York City. The brand, which features a colorful and dynamic design, was created to celebrate the diversity and unity of football.The FIFA World Cup 2026™ will be the first tournament to be hosted by three countries: Canada, Mexico, and the United States. The tournament will take place from June 8 to July 3, 2026, and will feature 48 teams, the most ever in FIFA World Cup history. FIFA World Cup 2026™ Official Brand Unveiled in a Celebration of Football “The FIFA World…
Marketing News:In a recent announcement, Netflix executives stated that its ad-supported tier, introduced just a few months ago, now serves almost 5 million active users monthly. The new tier, available for $7 a month in 12 markets including the U.S., was brought in to complement its ad-free subscriptions starting at $10 per month. This strategic move was designed to attract a larger customer base and introduce a fresh revenue source amidst the growing rivalry in the online viewer market. During an annual event known as the upfronts, where networks seek to secure ad commitments for forthcoming shows, Netflix gave its inaugural…
Book Reviews: Positioning: The Battle for Your Mind” by Al Ries and Jack Trout Our Rating: 4.5/5 Introduction:In today’s competitive market, it’s not enough to have a good product or service. You need to stand out and be remembered. Al Ries and Jack Trout’s book “Positioning: The Battle for Your Mind” offers a unique approach to marketing that can help businesses differentiate themselves and capture the attention of their target audience.Summary:The book introduces the concept of positioning, which refers to how a company or brand occupies a specific place in the mind of its customers. The authors argue that…