Marketing News: Peloton Reintroduces Itself as a Fitness and Wellness Company That is Open and Available to Everyone
Peloton Interactive, Inc. (NASDAQ: PTON) today announced the company’s new brand identity and campaign. The release states that Peloton is “reintroducing itself as a fitness and wellness company that is open and available to everyone, at any level, wherever they are.” The company is also introducing new membership tiers and a new content feature called Peloton Gym.
The new brand identity is designed to be more inclusive and welcoming. The company is using a new logo, color palette, and typography that are intended to be more modern and accessible. The new campaign, called “Peloton for Everyone,” features a diverse group of people from all walks of life who are using Peloton to get fit and healthy.