Marketing & Branding News:
X CEO Linda Yaccarino Explains Reason for Getting Rid of the Twitter Name.
In an interview with CNBC, X CEO Linda Yaccarino explained the reason for the company’s decision to get rid of the Twitter name.
“We want X to be seen as more than just a social media platform,” Yaccarino said. “We want it to be seen as a platform for everything, from communication to commerce to entertainment. The Twitter name didn’t really capture that vision.”
Yaccarino also said that the company wanted to distance itself from the negative connotations that the Twitter name has developed over the years.
“Twitter has become synonymous with trolling, harassment, and misinformation,” Yaccarino said. “We want X to be a platform where people can come together to connect, create, and learn, without fear of being attacked or misled.”
The decision to get rid of the Twitter name has been met with mixed reactions. Some people have praised the move, saying that it is a necessary step to rebrand the company and move away from its negative reputation. Others have criticized the move, saying that it is a sign that the company is abandoning its roots and becoming just another social media platform.
Only time will tell whether the decision to get rid of the Twitter name was the right one. However, it is clear that X is determined to change its image and become a more positive force in the world.
