Marketing News:
As the Snowflake Summit 2023 wraps up, they made it’s very clear that the dawn of a new era in marketing is upon us – an era driven by data and artificial intelligence (AI). The Summit showcased the transformative power of these technologies, with Snowflake Inc. leading the charge in embracing them for enhancing business performance.
Snowflake’s marketing department has been at the forefront of leveraging these emerging technologies. Denise Persson, Chief Marketing Officer at Snowflake, revealed that the number of companies building marketing solutions on Snowflake has doubled from last year, now standing at over 100.
The Summit was also a platform for announcing significant partnerships. Snowflake announced collaborations with tech giants Nvidia Corp. and Microsoft Corp., with the aim of bringing generative AI to enterprises and expanding their market reach.
AI and machine learning (ML) have proven to be instrumental for Snowflake’s marketing. These technologies enable predictive forecasting of the company’s pipeline marketing, allowing for strategic adjustments in marketing investments. This capability has been a game changer for Snowflake, according to Persson.
As we move forward, the role of AI in marketing is set to become even more significant. The insights and developments shared at the Snowflake Summit 2023 underscore this trend, marking a new chapter in the intersection of AI and marketing.
