Close Menu
Categories
  • Affiliate Marketing (2)
  • AI Marketing (98)
  • AI Marketing Tools (19)
  • Book Reviews (9)
  • Brand Strategy (37)
  • Business Strategy (13)
  • Digital Marketing (50)
  • Glossary (15)
  • Marketing Innovation (1)
  • Marketing Insights (5)
  • Marketing News (37)
  • Marketing Strategy (166)
  • Product Reviews (5)
  • Sustainability Marketing (3)
  • The Buy Button Series (15)
Facebook X (Twitter) Instagram
X (Twitter) Pinterest YouTube
The Marketing Hustle
  • Home
  • Marketing News
  • Marketing Knowledge
    • Affiliate Marketing
    • Brand Strategy
    • Business Strategy
    • Marketing Strategy
    • Digital Marketing
    • The Buy Button Series
    • Reviews
      • Book Reviews
      • Product Reviews
      • AI Marketing Tools
    • Glossary
  • AI Marketing
    • AI Marketing Strategy
    • AI Marketing Tools
SUBSCRIBE
The Marketing Hustle
You are at:Home»Marketing News»PepsiCo’s Starry: A Refreshed Social Media Strategy Targets Gen Z with Authenticity and Vibrancy.
Starry News
Starry News
Marketing News

PepsiCo’s Starry: A Refreshed Social Media Strategy Targets Gen Z with Authenticity and Vibrancy.

By Dave PJune 22, 20232 Mins Read
Share
Facebook Twitter Pinterest WhatsApp Email

Marketing News: 

In an effort to resonate with a younger demographic, PepsiCo has replaced its Sierra Mist beverage with a new product called Starry. This shift is not only reflected in the change of product but also a revamped social media strategy aimed at appealing to Generation Z.

Starry’s strategic approach is to differentiate its content across social media platforms. Primarily, it focuses on TikTok, exploiting its popularity with the Gen Z demographic. The platform serves as a stage for original short-form content and comedy skits, coupled with the application of viral trends. QR codes on Starry beverages redirect consumers to the brand’s TikTok page, promoting further engagement.

Starry News

On Instagram, Starry employs the Reels feature to capture the brand’s quirky character, as exhibited during NBA All-Star Weekend, where the mascot made unexpected appearances. Starry also collaborates with influencers, the first of which is Taylor Red, a singer and sports influencer. Red was given creative control to produce content in line with the brand’s spirit, with a specific call to action.

Although the brand tailors content to each platform, there is an overall focus on basketball fans. This was evident in the digital out-of-home ads during the NBA All-Star Weekend and the announcement of plans to advertise during the WNBA All-Star Weekend. However, specific financial details regarding Starry’s marketing efforts remain undisclosed.

The transition from Sierra Mist to Starry signifies a broader trend in branding strategies. Brands are striving to appear more vital and authentic, key traits that resonate with Gen Z audiences. The Starry brand, both in name and strategy, encapsulates the energy and experience that appeal to younger demographics.

Checkout More Marketing News Here
Previous ArticleThe Alchemy of Brand Positioning: Turning Strategy into Competitive Advantage.
Next Article Crafting a Winning Brand Architecture Strategy for 2023.

Related Posts

Is Klarna’s AI Assistant the First “REAL” Ai Proof of Concept?

By Dave PMarch 5, 2024

Coca‑Cola Creations Drops Futuristic AI Experience at Las Vegas Sphere

By Dave PNovember 17, 2023

Coca-Cola Launches Creative Campaign For New Flavour Co-Created by Humans and AI.

By Joy FSeptember 13, 2023

TikTok expands ‘Business Booms’ campaign with Canva.

By Joy FSeptember 13, 2023
Add A Comment

Comments are closed.

FreeTheStock.com - Royalty free stock images for everyone. No limits.
FreeTheStock.com - Royalty free stock images for everyone. No limits.
Advertisement

Get the Best Marketing Strategies Direct To Your Inbox

Get the 5-minute Newsletter Keeping Marketers at the Top of Their Game.

Latest Marketing & Branding

What Is Vibe Marketing & How to Use It to Build Better Brands

June 14, 2025

Brand Positioning: How to Own a Space in Your Customer’s Mind.

April 4, 2025

What Is Customer Lifetime Value (CLV) and How to Calculate It.

March 27, 2025

The 2025 State of Marketing – Quick Look.

March 5, 2025

Segmentation, Targeting, and Positioning (STP): Your Roadmap to an Effective Marketing Strategy

March 4, 2025

What is a Marketing Audit?

March 2, 2025

Please Note: The information provided on this website is for general informational purposes only and should not be considered legal advice or a substitute for consulting with an attorney. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

Please Note: That some of the links on this website may be affiliate links. This means that if you click on a link and make a purchase, we may receive a small commission at no additional cost to you. However, this does not affect our opinion of the products or services in any way. We only recommend products or services that we believe in and that we think will be beneficial to our readers. We are not responsible for any third party websites or services linked to from this website.

The Marketing Hustle is a marketing and brand strategy website. Our goal is to help marketers and branding professionals grow their brands and increase sales.

Type above and press Enter to search. Press Esc to cancel.