Marketing & Branding News:
Irving, TX (August 17, 2023) – Michaels, the leading arts and crafts retailer, today announced a refresh of its brand identity to celebrate its 50th anniversary. The new brand identity is designed to reflect Michaels’ commitment to inspiring creativity and making it easy for customers to bring their ideas to life.
The new logo features a more modern and playful typeface, and the tagline “Everything to Create Anything” has been updated from “Everything to Create.” The new branding will be rolled out across all of Michaels’ channels, including stores, website, and marketing materials.
“We’re excited to refresh our brand identity to better reflect our commitment to creativity,” said Chuck Rubin, CEO of Michaels. “This new brand is more modern, playful, and inclusive, and it will help us connect with our customers in new and meaningful ways.”
The brand refresh is part of Michaels’ broader commitment to innovation and growth. The company is investing in new products, services, and experiences to help customers be more creative. Michaels is also expanding its reach into new markets, both online and offline.
“We’re committed to being the go-to destination for creativity,” said Rubin. “The new brand identity is just one way we’re showing our customers that we’re here to help them bring their ideas to life.”
The new brand identity was created by the branding agency Landor.
In addition to the new logo and tagline, the brand refresh also includes a new color palette, typography, and visual style. The new color palette is more vibrant and playful, and it reflects the diversity of Michaels’ customers and products. The new typography is more modern and friendly, and it is designed to be more accessible to a wider range of customers. The new visual style is more inclusive and diverse, and it reflects the many ways that people express their creativity.
The brand refresh is a comprehensive effort to modernize Michaels’ brand and make it more relevant to its customers. The new brand is designed to reflect Michaels’ commitment to creativity, innovation, and inclusion.