In today’s fiercely competitive business landscape, an alluring and powerful brand image is key to standing out from the crowd. But why exactly is brand image so crucial for success? We are about to embark on an exciting journey, unraveling the secrets behind building a captivating brand image that propels your business to new heights!Short SummaryBrand Image is the collective perception of customers associated with a company and its products/services, formed over time.Positive brand image is essential to establish credibility, foster loyalty, differentiate from competitors & build trust for long-term success.Strategies such as content marketing, social media & influencer marketing…
Author: Dave P
Dave P
David P is a Creative Director and Marketing Professional with a wealth of expertise in marketing strategy, branding strategy and growing businesses. He is a founding partner of a branding and marketing agency based in New York. Over his 25+ year career in the the world of Branding and Marketing, he has worked on branding and marketing strategy projects for companies like Coca-Cola, Intercontinental Hotels, AMC Theaters, LEGO, Intuit, American and Cancer Society. He has also published over 250 articles on topics related to marketing strategy, branding Identity, entrepreneurship and business management. You can follow his writing over at medium.com: medium.com/@dplayer View themarketinghustle.com Authors Page
Marketing & Branding News: Taco Bell is celebrating the freeing of the trademark on “Tuesday Tuesday” by offering a month of free Taco Tuesdays. From August 15 to September 12, customers can get a free seasoned Beef Nacho Cheese Doritos Locos Tacos at participating Taco Bell restaurants in the United States.The promotion is a way for Taco Bell to thank fans for their support in the fight to keep Taco Tuesday free for everyone. In 2022, Taco John’s filed a trademark application for “Tuesday Tuesday,” which would have given the company exclusive rights to the phrase. However, after a public outcry,…
Marketing & Branding News: McDonald’s is celebrating its long history of pop culture cameos with a new meal called the “As Featured In” meal. The meal, which is available starting August 14, features a choice of 10-piece Chicken McNuggets, Quarter Pounder with Cheese or Big Mac Sandwich paired with medium fries, a Sweet ‘N Sour Sauce and a medium soft drink.The meal is inspired by some of the most iconic McDonald’s appearances in movies, TV shows and music videos. For example, the 10-piece Chicken McNuggets are a nod to the famous “Seinfeld” episode where Elaine Benes orders a “Big Mac, a…
The era of Google’s Search Generative Experience (SGE) has arrived, revolutionizing the way search results are generated and significantly impacting SEO and marketing strategies. As businesses strive to remain competitive in this fast-paced landscape, adapting to SGE becomes paramount. Don’t get left behind: how to build a SGE marketing strategy now? This blog post sheds light on understanding SGE, adjusting your marketing strategy, and embracing the power of generative AI to stay ahead of the curve.Short SummaryBusinesses must adapt their digital marketing strategies to leverage Google’s Search Generative Experience (SGE), focusing on content quality, SEO optimization and user experience.Alternative strategies such as…
Imagine a world where marketing teams can effortlessly streamline their processes, tailor campaigns to individual customers, and make data-driven decisions to optimize their strategies. Welcome to the world of mar tech! In this blog post, we will uncover the benefits of marketing technology, explore the process of building a MarTech stack, and share success stories of businesses that have successfully harnessed the power of mar tech to drive growth. Short Summary MarTech is a combination of marketing and technology that helps businesses optimize campaigns, automate processes, and make data-driven decisions for greater success. It consists of three core components -…
Product Reviews: Adcreative.ai an AI Ad creator tool. Our Rating: 4/5 Adcreative.ai Review Overview:Adcreative.ai is an AI-powered ad creation tool that helps businesses create high-performing ads in minutes. The tool uses artificial intelligence to understand your target audience, your brand, and your goals, and then generates ad creatives that are tailored to your specific needs.Adcreative.ai is a great option for businesses of all sizes, from small businesses to large enterprises. It is easy to use, even for non-designers, and it can help you save time and money on your advertising campaigns.AdCreative.ai AI Features:Artificial intelligence-powered ad creation: Adcreative.ai uses artificial intelligence to…
Meet Generations Alpha, the first generation born entirely in the 21st century and poised to shape our world in unprecedented ways. As digital natives, they will navigate a rapidly changing landscape with ease and adaptability. But what makes them unique, and how will their upbringing by Millennial parents influence their values and choices? In this blog post, we will delve into the defining characteristics of Generations Alpha, their global presence, and the impact of technology, climate change, and the post-pandemic world on their lives. Short Summary Generation Alpha is the first generation to be born in the digital age, possessing…
Marketing & Branding News: Apple is doubling down on its fintech ambitions with a new global campaign called “Pay the Apple Way.” The campaign highlights the convenience and security of Apple Pay, as well as the company’s other financial services offerings, such as Apple Card and the Apple Cash card.The campaign features a variety of digital and out-of-home ads, as well as social media content. The ads use humor and lightheartedness to show how easy and secure it is to use Apple Pay. For example, one ad shows a group of friends struggling to figure out how to split the bill…
Marketing & Branding News: Anheuser-Busch InBev (AB InBev), the world’s largest brewer, reported a 14% volume decline in the United States in the second quarter of 2023. The decline was primarily due to a drop in sales of its flagship brand, Bud Light.Bud Light sales fell 16% in the second quarter, compared to the same period last year. The decline was attributed to a number of factors, including a right-wing backlash against the brand’s partnership with transgender influencer Dylan Mulvaney.In April, Bud Light announced that it would be partnering with Mulvaney to promote its new “Up for Whatever” campaign. The campaign…
Empathy mapping is a powerful technique that can revolutionize the way you understand your users and design products and services to meet their needs. In this blog post, you’ll learn the benefits of using an empathy map, the steps to create one, and real-life examples that showcase its effectiveness. Ready to unlock the full potential of empathy mapping? Let’s dive in! Short Summary Empathy maps are used to gain insight into users’ needs, emotions and behaviors for optimized user experience. User research techniques such as interviews, surveys and field studies can be employed to create accurate empathy maps. Collaborative tools…