Imagine for a moment a bustling, vibrant city street. The air is filled with the clamor of countless voices. Now picture yourself standing on a rooftop, overlooking this scene. You have a message – a marketing message – that you need to broadcast to the crowd below. But how? How do you make yourself heard over the cacophony of sounds that make up the everyday bustle of life in the city? More importantly, how do you make your message matter to the people on the street?The answer is simpler than you might think. You make it personal.In the age of digital marketing,…
Author: Dave P
Dave P
David P is a Creative Director and Marketing Professional with a wealth of expertise in marketing strategy, branding strategy and growing businesses. He is a founding partner of a branding and marketing agency based in New York. Over his 25+ year career in the the world of Branding and Marketing, he has worked on branding and marketing strategy projects for companies like Coca-Cola, Intercontinental Hotels, AMC Theaters, LEGO, Intuit, American and Cancer Society. He has also published over 250 articles on topics related to marketing strategy, branding Identity, entrepreneurship and business management. You can follow his writing over at medium.com: medium.com/@dplayer View themarketinghustle.com Authors Page
So, you want to market like a pro? Great! I can see you’ve got the ambition, the drive, and that gleam in your eye that says you’re ready to conquer the world. But before you start charging ahead, let’s pause for a moment, take a deep breath, and approach this journey with a thoughtful, strategic, and dare I say, “pro” approach. 7 Simple Steps To Marketing Success – Photo by Oleg Laptev on Unsplash Table of Contents 1. See a Solution, Not a ProblemHave you ever wondered why people buy products or services? You might think it’s because they need…
Navigating the galaxy of modern marketing can feel like traversing through an ever-expanding universe. One of the brightest constellations in this vast expanse is that of branded content. But what is branded content exactly?Branded content, in its essence, is the big bang event where the universe of storytelling collides with the galaxy of marketing. It’s content that does more than just sell a product or service. Instead, it tells a story – a story about your brand, your values, your journey. It’s a narrative woven around your brand, subtly immersing your audience into your world. Unlike traditional advertising that interrupts…
The Building Blocks – Decoding What is Content MarketingIn a world filled with advertising clamor and relentless sales pitches, content marketing steps in like a breath of fresh air. It isn’t about high-volume megaphone marketing or shouting louder than your competitors. It’s about fostering genuine connections, weaving compelling narratives, and consistently delivering value. It’s about creating a magnetic pull that naturally draws your audience in, engaging them, and catalyzing transformative customer actions.But wait, you ask, “Content marketing, what is it exactly?”Allow me to elucidate. Content marketing is the artful blend of creativity and strategy that focuses on generating and disseminating…
Content Marketing – A New Kind of ClassroomDon’t you miss the smell of chalk and the sounds of a bustling classroom? The eager eyes that wait for you to share wisdom and light their minds with knowledge? Well, as a marketer, you’re not that far from a teacher, as you may think. Education isn’t confined to the four walls of a classroom, and in the world of marketing, your content is the curriculum.The playground has shifted, and so has the game. Marketing is no longer about pitching your product at the highest volume or having the most dazzling billboard. It’s about engaging,…
Marketing isn’t about throwing messages into a crowd and hoping someone catches it. No, it’s more akin to archery – precision, focus, and the right tools are crucial. One such tool, often sitting unnoticed in the marketer’s quiver, is the press release. This unsung hero of communication can be a vital cog in your marketing machine, providing a unique way to disseminate information while establishing credibility. Ready to take a deeper dive into the world of press releases as a marketing strategy? Let’s embark on this journey together. Press Releases As Marketing Strategy Photo by Us Wah on Unsplash Table…
Let’s talk about artificial intelligence (AI), shall we?This phrase used to evoke images of sentient machines taking over the world in the sci-fi novels of our youth. But we’re not talking about humanoid robots replacing us. No, we’re talking about machines becoming our marketing muses.AI is no longer the future of marketing. It’s here, it’s now, and it’s revolutionizing the way we connect with our customers, transform data into insights, and take action on those insights. Let’s explore this world together. Artificial Intelligence (AI) Marketing Table of Contents What is AI marketing? Decoding Artificial Intelligence (AI) in Marketing To fully…
The Value of Curated Content in Your Digital Marketing StrategyIn today’s world of digital marketing, creating original content is essential to establish your company’s brand, attract new customers and spread awareness about what your business has to offer. However, it can also be effective to consider sharing curated content. Curated content is any content gathered from other sources that is relevant to what your company offers and its target audience.Content curation is a great way to showcase your company’s knowledge and expertise. Rather than solely focusing on creating original content, companies can benefit from sharing curated content that is relevant…
When it comes to marketing, conversations are essential. Having an honest and engaging dialogue with your customers builds trust and helps foster relationships. Unfortunately, it can be difficult for brands to achieve this manually due to the sheer volume of incoming messages, which is why using conversational marketing through AI automation is a great option. This type of marketing allows you to provide personalized customer service at scale while still delivering targeted messaging that resonates with your customers. Conversational Marketing using AI Automation Table of Contents Conversational marketing is a powerful tool that can help companies connect with their customers in meaningful…
We live in an age of abundance and choice. From the endless array of products we can buy to the limitless options for entertainment, we have access to more things than ever before. But when it comes to product marketing, too much choice can be a bad thing. The Paradox of Too Much Choice Table of Contents The “Paradox of Choice” is a concept popularized by psychologist Barry Schwartz in his 2004 book of the same name. In it, he argues that having too many choices can lead to anxiety and dissatisfaction rather than empowerment or satisfaction. He suggests that when faced with an overwhelming…