The Value of Curated Content in Your Digital Marketing Strategy
In today’s world of digital marketing, creating original content is essential to establish your company’s brand, attract new customers and spread awareness about what your business has to offer. However, it can also be effective to consider sharing curated content. Curated content is any content gathered from other sources that is relevant to what your company offers and its target audience.
Content curation is a great way to showcase your company’s knowledge and expertise. Rather than solely focusing on creating original content, companies can benefit from sharing curated content that is relevant and can drive conversations online. By doing this, it demonstrates that the company isn’t simply trying to sell a product or service but is instead focused on solving an issue or providing information through their content.
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The Benefits of Curated Content
The most obvious benefit of using curated content in your digital marketing strategy is that it takes some of the pressure off having to create original content all the time. We all know that creating high-quality, engaging original content takes time and resources. Curating relevant content from other sources provides a convenient way for you to leverage relevant information with minimal effort on your part. It adds value to what you already have; by sharing useful articles or videos from reliable sources, you can demonstrate that you are interested in solving an issue or providing valuable information rather than just trying to sell something.
It can also help bolster relationships with industry experts and influencers by giving them recognition for their work or ideas. By doing this, you will show them appreciation while at the same time getting their attention and building potential partnerships for future collaborations.
Curated content can help increase your visibility as you share content from other sources in addition to what you create yourself. This type of content has more potential to be seen by an audience, both existing customers and potential customers, since it will be shared with a larger group of people. It also improves credibility since it’s coming from a third-party source rather than just being directly associated with your company.
Curated content can help engage more people because it provides an opportunity for discussion and debate about topics related to your industry. This encourages conversation and creates an open platform for people to express their thoughts and opinions while staying informed on the latest news and trends in the industry. It also allows you to stay informed on what other people are saying about your industry, which can help you adjust your marketing strategies accordingly.
Best Practices for Sharing Curated Content
When used strategically, curated content can be a powerful tool in your digital marketing arsenal — but only if it’s done correctly.
• Choose quality over quantity — Make sure you are curating only the best materials from reliable sources. Avoid curating anything outdated or irrelevant as this could damage your reputation or confuse readers instead of helping them understand what you do better.
• Credit where credit is due — It’s important to note that when you share curated content, you should always give credit where credit is due. Acknowledge the source of the content and make sure they get proper recognition for the work they produced. This will help build relationships with other influencers and brands in your industry who may be willing to collaborate down the line.
• Provide commentary or perspective — it’s essential that you provide commentary or your own perspective when curating content. After all, simply reposting someone else’s work without adding any of your own thoughts isn’t going to do much good for your brand image or position in the marketplace. Make sure you add value to their work by providing interesting insights or commentary about their ideas and topics discussed in the article or post.
• Use analytics — Many platforms like Buffer and Hootsuite allow users to track how their shared links perform over time so make sure to take advantage of these tools when possible so that you gain insights into which types of posts get more engagement with readers and why certain topics might be more successful than others on specific channels.
In conclusion, while creating original content should remain a priority in any digital marketing strategy, don’t forget about curated content either! It can be just as important when used strategically as it provides companies with an opportunity to showcase their expertise without having to spend too much time crafting original material every day. As long as companies follow best practices such as choosing quality over quantity, crediting sources, providing perspective and tracking performance data with analytics programs, when possible, they should be able to get the most out of their curated material and reap its rewards in terms of increased engagement with readers across all channels!
The takeaway here is that while creating original content is great for businesses, it doesn’t have to be a one-or-the-other situation; rather, you can use both methods together for maximum impact. By using curated content thoughtfully and strategically, businesses can benefit greatly from leveraging both original and curated content within their digital marketing strategy! Seth Godin once said “curators act as filters–they identify valuable things in a sea of noise–and then amplify them…. As a curator…you become a trusted source of information — a filter people rely on.
Moreover, by sharing curated content businesses have increased visibility, engagement opportunities, and relevancy when compared to creating original pieces alone.