Browsing: reach and frequency

Business Strategy January 9, 20248 Mins Read

What is a Gross Rating Point (GRP) and how is it calculated?

What is a Gross Rating Point (GRP)?A Gross Rating Point (GRP) is a standard measure in advertising that represents the…

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Browsing: reach and frequency

What is a Gross Rating Point (GRP) and how is it calculated?

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