LATEST ARTICLES

In my day to day work as a marketer, I’ve come to realize that mobile strategy is not just a component of our marketing efforts; it’s the backbone. Today, everything I do in marketing inherently involves some aspect of mobile strategy.It’s an inescapable reality. You have to go where your customers…

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In recent years Mobile Marketing has taken it’s place at the heart of almost every consumer brand strategy.  If your brand is not mobile optimized you are not connecting with your customers where they live most, on their phones.Now there is a new tool in the mobile marketers arsenal. Artificial Intelligence (AI) is…

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Email marketing continues to be a cornerstone of digital communication strategies in 2024. With billions of emails sent daily, cutting through the noise to reach your audience effectively requires more than compelling content and eye-catching designs; it demands strategic timing. In this article we explore the importance of finding the perfect moment…

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Heads Up Content Marketing Strategists, It’s Happening Again…Google just announced its March 2024 Core Update, along with significant spam policy updates, aiming to enhance the quality of its search results. These updates are crucial for marketers to understand, as they can significantly impact content strategies and SEO practices. Adapting to Change:…

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In our world of marketing, Pay-Per-Click (PPC) advertising stands out as a cornerstone strategy for driving traffic, enhancing visibility, and ultimately, converting clicks into customers. This targeted advertising model, where businesses only pay when their ad is clicked, has revolutionized how companies invest in online promotion. Despite its apparent simplicity, the layers…

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Have you ever noticed how certain brands seem to appear everywhere you look online, consistently appearing in or near the top results of every Google search you conduct?This ubiquity isn’t the product of happenstance or solely the outcome of extravagant advertising spending.So, what is the secret behind their pervasive online…

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In today’s rapidly evolving search landscape, the quality of content has become paramount to success. And Google’s E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) guidelines have emerged as a critical yardstick for evaluating content quality, influencing how content is ranked on the world’s largest search engine. For marketers and content developers striving to…

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LinkedIn, the world’s largest professional network, has transformed into a vital platform for businesses looking to expand their reach, connect with industry professionals, and drive meaningful engagements. LinkedIn Marketing leverages this network to promote products, services, and brands, engaging with a community of professionals in a more formal, business-centric environment. Understanding its…

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Facebook has become a cornerstone for digital marketing strategies across the globe. With its vast user base, it offers unparalleled opportunities for businesses to reach their target audience. However, navigating the complexities of Facebook advertising requires a well-thought-out strategy. This guide will delve into the essentials of creating a Facebook Ads strategy…

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Even today with so much social media choice out there, Facebook remains a powerhouse for marketers aiming to enhance their brand’s online presence. With over 2.8 billion monthly active users, it offers a fertile ground for businesses to connect with their audience, build brand loyalty, and drive sales. However, with constant…

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In the ever moving world of digital marketing, understanding the latest trends and statistics on Facebook is crucial for crafting effective strategies. As we navigate into 2024, several key statistics stand out, painting a comprehensive picture of Facebook’s current landscape, user behavior, and advertising potential. Here are 42 essential statistics that marketers…

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In the ever-evolving digital landscape, Facebook is still a pivotal platform for marketers aiming to reach a wide and diverse audience. With its staggering user base of over 2.8 billion monthly active users, it stands as a testament to the platform’s ubiquity and its critical role in the digital marketing ecosystem. This…

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