Author: Dave P

In today’s fast-paced business environment, innovation is key to success. However, innovation doesn’t just mean just coming up with new products, features or services. It also means developing creative marketing strategies that set your brand apart from the competition. That’s where the Steel Man technique comes in. Developed by cognitive psychologist Dr. Gary Klein in the 1980s, the Steel Man technique is a problem-solving method that can help you develop successful marketing strategies and stay ahead of the curve. Steel Man Technique Table of Contents What is the Steel Man Technique? The Steel Man technique is a highly effective problem-solving method that is widely…

Empathy, when it comes to branding and marketing, is not a word you often hear. However, it is an incredibly important concept in today’s competitive business landscape, where brand building and marketing strategy innovation can be a key competitive advantage. In today’s fast-paced, constantly evolving world, it’s more important than ever for companies to find ways to innovate and stay ahead of the competition. While there are many successful marketing strategies and techniques out there for achieving this, one that is so often overlooked is empathy. Leveraging empathy as a core marketing strategy can help you better understand your current…

As a small business, marketing your products or services can be challenging, especially when you have limited resources and budget. However, with the right Marketing Strategies and a bit of creativity, you can achieve your marketing goals and grow your business using free and low-cost Marketing Ideas. In this article, we will share 16 low-cost, high impact marketing strategies to help small business marketers increase their sales and build brand awareness.  Table of Contents 1. Use Email Marketing Email marketing is an effective digital marketing strategy to you communicate with your existing customers and keep them updated on your latest products or services.…

Build Your Business Using These Innovative AI Business and AI Marketing Tools: The emergence of artificial intelligence (AI) has revolutionized the way we do business, and marketing is no exception. With the rise of powerful AI tools like ChatGPT and DALL-E, small businesses can now access cutting-edge technology to automate and streamline their operations, enhance their marketing efforts, and drive growth.  “Small businesses are uniquely positioned to benefit from AI and machine learning technologies, which can help automate repetitive tasks, uncover valuable insights, and personalize customer experiences in ways that were previously impossible.” Bhavna Juneja, Vice President of Product Management…

Welcome, small business marketers! Let’s talk about marketing. It’s no secret that it can be a huge expense, and growing your customer base without dropping stacks can feel like an impossible feat. But don’t trip, there are cost-effective marketing tactics that can help you drive growth and increase revenue.Here are some research-backed Cost-Effective marketing tactics to help you level up: Table of Contents 1. Leverage Social Media Social media marketing is a powerful tool for small businesses to reach a wider target audience, and it’s not just about creating and sharing content. Social media platforms also provide an opportunity for small businesses…

What is Omnichannel Marketing?Now, before we dive into the nitty-gritty, let me first give you a quick rundown of what Omnichannel marketing actually is. Essentially, it’s a marketing strategy that involves creating a seamless customer experience across all channels and touchpoints, whether it’s your website, social media, email, SMS, or even brick-and-mortar stores. Omnichannel marketing is a customer-centric approach that aims to provide a consistent experience across multiple channels and touchpoints throughout the customer journey. It integrates online and offline channels, to create a unified and cohesive brand experience.”Omnichannel marketing means creating a unified, personalized, and consistent experience for consumers across every touchpoint,…

Welcome to the world of digitalization marketing! In this fast-paced industry, one thing is certain: change is always on the horizon. But don’t worry, the future of digitalization marketing (digital Marketing) is an exciting one, filled with endless possibilities.As technology advances at lightning speed, businesses have the opportunity to stay ahead of the curve and thrive in an increasingly competitive landscape. With innovative tools such as artificial intelligence, machine learning, and data analytics, the sky’s the limit for personalized and engaging customer experiences.But that’s not all – the future of digitalization marketing strategy is also about creating a seamless and consistent brand experience across all touchpoints. From…

In the latest of our Marketing Strategy Growth Hacks Articles we are going to be looking at Digitalization Marketing (Digital Marketing) and the effect it can have on your business if done correctly.Digitalization has changed the way businesses operate, and it has also changed the way they market themselves. In today’s world, digital marketing has become an essential aspect of any marketing strategy. This article will provide an overview of digitalization marketing (Digital Marketing), explaining what it is, how it works, and why it is so important. Table of Contents What is Digitalization Marketing? Digitalization marketing, also known as digital marketing, refers to…

Protecting your brand is crucial for any business owner, and trademarking your business name is one of the most important steps you can take to safeguard your brand. But the process to trademark a name can be daunting, and many business owners may not know when the right time is to register their trademark.https://youtu.be/F050TpPxrJ0 Table of Contents So, What Is a Trade Mark? A trademark is more than just a symbol or design – it’s the beating heart of a brand. It’s the key to unlocking recognition, trust, and loyalty from your customers. When you create a trademark, you’re creating a visual identity…

In this article, we’ll explore some key strategies for investing in your business and setting yourself up for success. Table of Contents 1. Set Goals and Create a Plan The first step in investing in your business is to set clear goals and create a plan for achieving them. This can include everything from revenue targets and sales projections to marketing strategies and product development timelines.When setting your goals, it’s important to be specific and measurable. For example, rather than simply aiming to “grow your business,” you might set a goal of increasing your revenue by 50% within the next six months.Once…