Author: Dave P

Social proof is the concept that people are more likely to take action if others have already taken that action first. It’s the idea that when we are uncertain about something, we look at what other people have done as a guide for what we should do. This behaviour can be seen in many different contexts, from purchasing decisions to voting habits.Social proof is a psychological phenomenon where people conform to the beliefs or actions of others because they assume those beliefs or actions are correct. In other words, people tend to copy what everyone else is doing, believing that it must…

No one starts out trying to fail, but failure is a part of life, and business is no exception. Too often, failure is seen as something to be avoided at all costs, after all, who wants to be called a failure and carry that stigma around with them. It makes you a lesser person, right? No, failure is a necessary part of success. We often think that failure is something to be avoided at all costs. From a very early age, we are taught that failure is bad and that nothing good can come from it. But if we look…

In a business world focused on customer acquisition and retention, it’s easy to forget the importance of building relationships with people. We often focus so much on turning customers into buyers that we miss out on the potential for creating lasting relationships with them. But what if we start thinking about our customers as friends instead?Seth Godin famously said, “Make friends, not customers”. While this is an excellent rule of thumb for any business, it is especially important for startups and new companies just starting out. Marketing Strategy: Why You Should Make Friends, Not Customers Table of Contents The Power of…

Everyone has heard the saying, “you don’t know what you don’t know.” While this phrase can be applied too many areas of life, it can be especially applicable in business.Working closely with customers who have a deep knowledge of your product, service or target market is great and can have its benefits when trying to innovate. It can give you valuable insight into how customers interact with your product, what features are commonly used, how certain elements interact with each other and how specific product or service changes can affect the end product. This knowledge can help identify problems before they occur,…

If you have spent any amount of time recently around the startup ecosystem, you will be very familiar with the term “Product-Led Growth (PLG)”, it gets used a lot these days and for a good reason.Product-Led Growth (PLG) is a business strategy in which customer acquisition, expansion, conversion, and retention are driven primarily by the product itself. It is a customer-centric approach focusing on user experience and perceived value as the primary driver of sales and customer acquisition. In its basic form, PLG focuses on a low barrier to entry, quick signup, easy integration, a freemium, try before you buy tier,…

There’s no doubt that social media influencers have significantly impacted how brands are marketed in recent years. Using social media influencers to promote your brand or product has been an effective and powerful marketing tactic. The accepted truth is that social media influencers have a large and dedicated following of people who already trust and admire them and are more likely to be swayed by what they say. Until now, working with influencers presented an opportunity to tap into a new and often very targeted audience and could help establish the credibility and visibility of your brand or product. Additionally,…

Businesses, whether they are startups or well-established, are built on ideas. These ideas drive innovation and opportunities in a competitive marketplace. With the right idea, you can create enormous value for customers, differentiate yourself from competitors, and gain a competitive edge in your industry. Ideas have the power to revolutionize industries and change how people live their lives. A great idea can take a startup from obscurity to Unicorn status in the blink of an eye. Of a list of the top 20 U.S. unicorns, more than 25% reached this status within three years of initial financing. A great Idea…

When starting a new venture, it is easy to think that you must have everything perfect before you can begin, or it will not be a success. We tell ourselves that we need to have everything just right and that the timing and conditions must be perfect for us to move forward.  But the truth is that perfection rarely happens and waiting for perfection can sometimes be a roadblock to our success.  It’s easy to get caught up in the idea of perfection at the cost of action. But, while it is undoubtedly important to plan and prepare for success,…

In the age of the internet and social media, consumers are constantly bombarded with an endless stream of advertisements, promotions, and endorsements. Cutting through the noise and capturing the attention of your target audience can be a daunting task. However, one potent psychological trigger can help you break through the clutter and persuade potential customers to trust your recommendations: social proof. In this blog post, we will explore the concept of social proof and how it can be harnessed to create a successful marketing strategy that influences buying decisions and drives sales. Key Takeaways:Social Proof’s Influence: Social proof is a potent psychological…

In a world where we are bombarded with information and offers, it’s easy to get lost in the noise. Marketing, in particular, has become a crowded and competitive landscape, leaving many businesses struggling to stand out and capture the attention of their target audience. One of the most powerful tools you can use to cut through the clutter is the psychological principle of scarcity. It’s a concept that has been around for ages, but when applied correctly, it can be the driving force that persuades people to take action and, ultimately, increase sales. In this article, we will delve deeper…