Phil Knight, co-founder of Nike, is a visionary entrepreneur who transformed a small startup into a global powerhouse.
His journey from selling running shoes out of the trunk of his car to building one of the most recognizable brands in the world is a testament to his innovative approach to business, marketing, and branding.
Knight’s success with Nike is not just about creating high-quality athletic footwear; it’s about building a brand that resonates deeply with consumers and stands for performance, innovation, and excellence.
What makes Phil Knight particularly compelling is his unwavering commitment to authenticity and his ability to connect with consumers on an emotional level.
Through strategic marketing, innovative product design, and powerful storytelling, Knight has crafted a brand that inspires athletes and everyday people alike.
His principles of customer-centricity, continuous improvement, and leveraging strategic partnerships have been instrumental in establishing Nike as a leader in the sportswear industry.
In this article, we will explore the key rules and principles that Phil Knight applied to achieve his remarkable success.
By examining his passion and vision, authenticity in branding, innovative marketing strategies, strategic endorsements, focus on quality and performance, and building a strong corporate culture, we aim to uncover the secrets behind his ability to sell and lead.
Whether you are an entrepreneur, a marketer, or simply someone interested in the art of business, the lessons from Phil Knight’s journey can inspire and guide you toward achieving your own success.
So, let’s dive into the world of Phil Knight and discover how to sell like the mastermind behind Nike.
Table of Contents
1. Passion and Vision
Building a Brand with a Purpose
Vision for Nike Phil Knight’s vision for Nike was clear from the start: to create a global brand that athletes and everyday people could trust and rely on.
Knight’s dream was not just to sell shoes, but to deliver high-quality athletic footwear that enhances performance.
He wanted to revolutionize the sports industry by providing products that genuinely help athletes perform at their best.
This vision was the driving force behind Nike’s growth and innovation.
Knight’s vision went beyond merely creating products. He aimed to build a brand that stood for excellence, innovation, and the spirit of competition.
This vision guided Nike’s strategic decisions, from product development to marketing campaigns, ensuring that every aspect of the business aligned with the goal of supporting and inspiring athletes.
Personal Passion Knight’s personal passion for running and sports played a significant role in the creation and growth of Nike.
As a former track athlete, he understood the needs and challenges of athletes firsthand.
This personal connection to the world of sports fueled his dedication to creating products that met the highest standards of performance and quality.
Knight’s passion was infectious, motivating the Nike team to strive for excellence. His genuine love for sports and commitment to innovation inspired employees to go above and beyond, fostering a culture of dedication and creativity.
This passion-driven approach helped Nike build a loyal customer base and establish itself as a trusted brand in the sports industry.
Communicating the Vision
Storytelling Phil Knight understood the power of storytelling in building a brand. He used storytelling to share Nike’s journey and mission, connecting with customers on an emotional level. By communicating the brand’s purpose and vision, Knight was able to create a strong, relatable narrative that resonated with consumers.
Nike’s marketing campaigns often highlighted the stories of athletes who overcame challenges and achieved greatness.
These stories not only showcased the effectiveness of Nike’s products but also inspired and motivated consumers.
By aligning the brand with the aspirations and achievements of athletes, Knight effectively communicated Nike’s vision and values.
Inspiring Innovation Knight encouraged innovation within the company to align with his vision of improving athletes’ performance.
He fostered an environment where creativity and new ideas were valued, leading to the development of groundbreaking products.
This commitment to innovation was evident in the continuous improvement and evolution of Nike’s product line.
Examples of breakthrough products, such as the Air Jordan sneakers and Nike Air technology, demonstrate how innovation was at the heart of Nike’s success.
These products not only met the functional needs of athletes but also became cultural icons, further solidifying Nike’s brand identity.
Knight’s ability to inspire innovation ensured that Nike stayed ahead of the competition and consistently delivered products that exceeded customer expectations.
In summary, Phil Knight’s passion and vision were the foundation of Nike’s success.
By building a brand with a clear purpose, driven by personal passion and communicated through compelling storytelling, Knight created a powerful connection with consumers.
His focus on innovation and continuous improvement ensured that Nike remained a leader in the sports industry.
These principles provide valuable lessons for anyone looking to build a brand that resonates with customers and stands the test of time.
"You must have a passion for what you're doing. Otherwise, you won't stick it out."
2. Authenticity and Brand Identity
Staying True to Core Values
Authenticity in Branding Phil Knight’s commitment to authenticity has been a cornerstone of Nike’s brand identity.
From the beginning, Knight understood that authenticity builds trust and loyalty among customers.
He focused on staying true to Nike’s core values of performance, innovation, and quality. This unwavering commitment to authenticity has been instrumental in differentiating Nike from its competitors and establishing it as a trusted and respected brand.
Nike’s brand authenticity is reflected in its products, marketing campaigns, and corporate culture.
The company’s dedication to producing high-quality, performance-enhancing products has earned the trust of athletes and consumers worldwide.
By consistently delivering on its promises, Nike has built a strong reputation for reliability and excellence.
Consistency in Messaging Consistency in messaging has been another key aspect of Nike’s brand identity.
Knight ensured that Nike’s messaging was clear, consistent, and aligned with the brand’s values. Iconic slogans like “Just Do It” have become synonymous with Nike, reinforcing the brand’s commitment to empowering athletes and promoting a culture of perseverance and excellence.
Nike’s consistent messaging extends across all touchpoints, from advertisements to social media to in-store experiences.
This uniformity helps create a cohesive brand image that resonates with consumers and reinforces Nike’s core values. In my opinion, this level of consistency is crucial for building a strong and recognizable brand that stands the test of time.
Building Emotional Connections
Connecting with Consumers Phil Knight understood the importance of building strong emotional connections with consumers.
Nike’s marketing strategies have always focused on creating an emotional bond with customers by tapping into their passions, aspirations, and values.
By aligning the brand with the personal experiences and dreams of athletes, Nike has created a deep and lasting connection with its audience.
Nike’s advertisements often feature powerful and inspiring stories of athletes overcoming obstacles and achieving greatness.
These stories not only highlight the performance benefits of Nike’s products but also resonate on a personal and emotional level with consumers.
By connecting with customers on an emotional level, Nike has built a loyal and passionate customer base.
Storytelling through Athletes One of Nike’s most effective strategies for building emotional connections has been its partnerships with top athletes.
By collaborating with influential athletes who embody the brand’s values, Nike has been able to tell compelling stories that inspire and motivate consumers.
These athlete endorsements have played a crucial role in reinforcing Nike’s brand identity and values.
Examples of successful athlete endorsements include Michael Jordan, whose collaboration with Nike led to the creation of the iconic Air Jordan line, and Serena Williams, whose partnership with Nike highlights the brand’s commitment to empowering female athletes.
These partnerships not only enhance Nike’s credibility but also create powerful narratives that resonate with consumers.
In my opinion, Nike’s ability to build emotional connections through authentic storytelling and strategic athlete endorsements is a testament to the brand’s deep understanding of its audience.
By consistently delivering messages that inspire and motivate, Nike has created a brand that is not only trusted but also loved by millions of people around the world.
In summary, Phil Knight’s focus on authenticity and building a strong brand identity has been a key driver of Nike’s success.
By staying true to core values, maintaining consistent messaging, and building emotional connections with consumers, Knight has created a brand that stands for excellence and inspires loyalty.
These principles offer valuable lessons for anyone looking to build a strong and authentic brand that resonates with customers and stands the test of time.
"Brands are like people. They need to be authentic and stand for something."
3. Innovative Marketing Strategies
Pioneering New Marketing Techniques
Guerrilla Marketing Phil Knight and his team at Nike were pioneers in using guerrilla marketing techniques to create buzz and excitement around their brand.
Early on, Nike embraced unconventional marketing strategies to capture public attention and differentiate itself from competitors.
These tactics included sponsoring local sporting events, offering free shoes to influential athletes, and creating bold, eye-catching advertisements.
One famous example of Nike’s guerrilla marketing is the 1984 Los Angeles Olympics.
Nike wasn’t an official sponsor of the games, but they cleverly used the event to their advantage by outfitting top athletes in Nike gear and running targeted ad campaigns around the event.
This approach helped Nike gain significant visibility and associate their brand with elite athletic performance.
Event Marketing Event marketing has been another cornerstone of Nike’s innovative marketing strategy.
By leveraging major sporting events, Nike has been able to showcase its products on a global stage and create powerful associations with peak athletic performance.
Sponsorship of events like the Olympics, World Cup, and various marathons has helped Nike cement its position as a leading sports brand.
Nike’s “Risk Everything” campaign during the 2014 FIFA World Cup is a prime example of effective event marketing.
The campaign featured star football players and high-energy, motivational messaging that resonated with fans around the world.
By aligning their brand with such high-profile events, Nike not only increased its visibility but also reinforced its association with top-tier athletic performance.
In my opinion, Nike’s use of guerrilla and event marketing exemplifies their innovative spirit and willingness to think outside the box.
These strategies have not only driven brand awareness but also created lasting emotional connections with consumers who see Nike as an integral part of major sporting moments.
Leveraging Technology and Data
Digital Marketing Phil Knight recognized early on the importance of digital marketing in reaching a broader and more engaged audience.
Nike has been at the forefront of embracing digital platforms and social media to connect with consumers, share brand stories, and promote products.
Their digital marketing efforts are characterized by high-quality content, interactive campaigns, and a strong social media presence.
Nike’s “Breaking2” campaign is a standout example of their digital marketing prowess.
The campaign documented the attempt to break the two-hour marathon barrier, featuring live-streamed events, social media updates, and behind-the-scenes content.
This innovative approach not only engaged a global audience but also highlighted Nike’s commitment to pushing the boundaries of human performance.
Data-Driven Marketing Nike’s investment in data analytics has played a significant role in their marketing success.
By leveraging consumer data, Nike can tailor their marketing strategies to better meet the needs and preferences of their customers.
This data-driven approach allows Nike to deliver personalized experiences and targeted advertising, enhancing customer engagement and loyalty.
The NikePlus membership program exemplifies how data can drive marketing success.
By collecting data on members’ activities, preferences, and purchase history, Nike can offer personalized product recommendations, exclusive offers, and customized workout plans.
This level of personalization not only enhances the customer experience but also strengthens brand loyalty.
In my opinion, Nike’s embrace of digital and data-driven marketing strategies demonstrates their forward-thinking approach and commitment to staying ahead of industry trends.
By continuously innovating and leveraging technology, Nike has been able to maintain its competitive edge and connect with consumers in meaningful ways.
In summary, Phil Knight’s innovative marketing strategies have been a key factor in Nike’s global success.
By pioneering new techniques like guerrilla marketing and event sponsorships, and leveraging technology and data to enhance digital marketing efforts, Nike has created powerful connections with consumers and maintained its position as a leading sports brand.
These principles offer valuable lessons for businesses looking to innovate and effectively reach their target audiences.
4. Strategic Endorsements and Partnerships
Partnering with Influential Athletes
Strategic Athlete Endorsements One of the most effective strategies Phil Knight employed at Nike was forming strategic endorsements with influential athletes.
Knight understood that aligning Nike with top athletes would not only enhance the brand’s credibility but also inspire consumers by associating the brand with excellence and achievement.
These endorsements have played a crucial role in building Nike’s reputation and driving its global success.
A prime example is Nike’s partnership with basketball legend Michael Jordan.
The creation of the Air Jordan line in the mid-1980s revolutionized athletic endorsements and sneaker culture.
The success of Air Jordan sneakers not only boosted Nike’s sales but also solidified its position as a trendsetter in the sportswear industry.
This partnership exemplified how a well-chosen endorsement could elevate a brand and create a lasting cultural impact.
Another notable example is Nike’s endorsement deal with Serena Williams. As one of the greatest tennis players of all time, Williams embodies Nike’s values of determination, excellence, and breaking barriers.
Her association with Nike has not only promoted the brand to a broader audience but also reinforced its commitment to empowering female athletes.
Building Long-Term Relationships Phil Knight recognized the importance of building long-term relationships with athletes to foster brand loyalty and credibility.
Unlike short-term endorsements, long-term partnerships allow both the brand and the athlete to grow together, creating a deeper connection with consumers.
These enduring relationships help maintain a consistent brand image and message.
Nike’s long-term relationship with Tiger Woods is a testament to this strategy.
Despite ups and downs in Woods’ career, Nike stood by him, reinforcing the brand’s loyalty and commitment.
This enduring partnership has been beneficial for both Nike and Woods, demonstrating the value of maintaining strong, long-term relationships with endorsers.
In my opinion, Nike’s approach to strategic endorsements is a brilliant demonstration of how aligning with the right individuals can significantly boost a brand’s image and reach.
By carefully selecting athletes who embody the brand’s values and fostering long-term relationships, Nike has been able to create a powerful and authentic brand presence.
Collaborations and Co-Branding
Collaborating with Designers and Brands Another innovative strategy employed by Nike under Phil Knight’s leadership is collaborating with renowned designers and brands to create unique and desirable products.
These collaborations have helped Nike stay at the forefront of fashion and culture, attracting new customer segments and generating buzz around the brand.
One of the most successful collaborations has been with designer Virgil Abloh, creator of the Off-White brand.
The Nike x Off-White collection has been a massive hit, blending high fashion with sportswear and appealing to a younger, fashion-conscious audience.
This partnership not only showcased Nike’s versatility but also reinforced its status as a cultural icon.
Expanding Market Reach Strategic collaborations and co-branding efforts have allowed Nike to expand its market reach and appeal to diverse consumer groups.
By partnering with different brands and designers, Nike has been able to tap into new markets and stay relevant in a constantly evolving industry.
For instance, Nike’s collaboration with Apple on the Nike+ product line combined sportswear with cutting-edge technology, appealing to tech-savvy fitness enthusiasts.
This partnership not only expanded Nike’s product offerings but also positioned the brand as a leader in innovation and performance.
In my opinion, Nike’s collaborations and co-branding efforts highlight the importance of strategic partnerships in staying relevant and appealing to a broad audience.
By teaming up with influential designers and brands, Nike has been able to continuously innovate and expand its market presence, keeping the brand fresh and exciting.
In summary, Phil Knight’s focus on strategic endorsements and partnerships has been a pivotal factor in Nike’s success.
By partnering with influential athletes and collaborating with renowned designers and brands, Nike has built a strong and authentic brand that resonates with a wide audience.
These principles offer valuable lessons for businesses looking to enhance their brand image and expand their market reach through strategic collaborations and endorsements.
"Don't tell people how to do things, tell them what to do and let them surprise you with their results."
5. Focus on Quality and Performance
Commitment to Product Excellence
Innovative Product Design Phil Knight’s commitment to producing high-quality, innovative products has been a cornerstone of Nike’s success.
From the beginning, Knight understood that to stand out in the competitive sportswear market, Nike had to offer products that not only met but exceeded athletes’ expectations.
This dedication to excellence in product design has been a driving force behind Nike’s growth and reputation.
One of Nike’s most significant innovations is the Nike Air technology. Introduced in the late 1970s, this technology revolutionized athletic footwear by providing superior cushioning and support.
The development of Nike Air was a direct result of Knight’s insistence on pushing the boundaries of performance and comfort.
This innovation not only set a new standard in the industry but also solidified Nike’s position as a leader in athletic footwear.
Another iconic product is the Air Jordan sneaker line. Collaborating with basketball legend Michael Jordan, Nike created a shoe that combined cutting-edge design with high performance.
The Air Jordan line not only became a cultural phenomenon but also showcased Nike’s ability to merge style with functionality, appealing to both athletes and fashion enthusiasts.
Continuous Improvement Knight’s philosophy of continuous improvement has been instrumental in keeping Nike at the forefront of the sportswear industry.
He believed that no product is ever perfect and that there is always room for enhancement.
This mindset has driven Nike to constantly refine and innovate its products, ensuring they remain relevant and superior.
Nike’s approach to research and development is a testament to this commitment.
The company invests heavily in R&D to explore new materials, technologies, and designs that can improve athletic performance.
For example, the development of Flyknit technology, which uses high-strength fibers to create lightweight and form-fitting shoe uppers, revolutionized the way running shoes are made and worn.
In my opinion, Nike’s relentless focus on quality and continuous improvement exemplifies how a commitment to excellence can drive long-term success.
By constantly striving to enhance their products, Nike has built a loyal customer base that trusts the brand for its performance and innovation.
Customer-Centric Approach
Listening to Customers Phil Knight understood the importance of listening to customers and using their feedback to drive product development.
Nike has always prioritized understanding the needs and preferences of athletes and consumers, ensuring that their products address real-world challenges and enhance performance.
Nike’s “Innovation Kitchen” is a perfect example of how the company integrates customer feedback into its product development process.
This R&D lab collaborates closely with athletes to gather insights and test new ideas. By involving athletes in the development process, Nike ensures that its products are designed to meet the specific needs of those who use them most.
One notable outcome of this customer-centric approach is the development of the Nike React foam, which provides superior cushioning and energy return.
By listening to runners’ feedback about the need for a more comfortable and responsive shoe, Nike was able to create a product that significantly improved the running experience.
Enhancing the Customer Experience Beyond product innovation, Knight emphasized the importance of delivering a seamless and enjoyable customer experience.
Nike’s retail stores, online platforms, and customer service are all designed to provide a high-quality experience that reflects the brand’s values of excellence and innovation.
Nike’s flagship stores, for example, offer interactive experiences that allow customers to personalize products, test gear, and engage with the brand in a meaningful way.
The Nike app further enhances the customer experience by offering personalized recommendations, exclusive access to products, and workout plans tailored to individual goals.
In my opinion, Nike’s focus on the customer experience is a critical aspect of its success.
By creating an engaging and personalized shopping experience, Nike not only meets but exceeds customer expectations, fostering loyalty and repeat business.
In summary, Phil Knight’s focus on quality and performance has been a fundamental driver of Nike’s success.
By committing to product excellence, continuously improving, and prioritizing the customer experience, Nike has built a brand that athletes and consumers trust and admire.
These principles provide valuable lessons for businesses looking to achieve long-term success through a relentless focus on quality and customer satisfaction.
"Quality is the best business plan."
6. Building a Strong Corporate Culture
Creating a Dynamic Work Environment
Empowering Employees Phil Knight understood that a company’s success is largely driven by the people behind it.
From the outset, he focused on creating a dynamic work environment where employees felt empowered to innovate and contribute to the company’s vision.
Knight believed that empowering employees to take ownership of their work and encouraging them to bring new ideas to the table would foster a culture of creativity and excellence.
Nike’s approach to employee empowerment is evident in its decentralized structure, which allows different teams to operate with a degree of autonomy.
This structure encourages employees to think independently and make decisions that can drive innovation.
By providing the freedom to experiment and take risks, Nike has cultivated a workplace where creativity thrives and employees are motivated to push boundaries.
Team Collaboration Collaboration has always been a core value at Nike, with Knight emphasizing the importance of teamwork in achieving common goals.
Nike’s work environment is designed to promote collaboration across different departments and functions, ensuring that diverse perspectives are brought together to solve problems and create new products.
Nike’s success stories, such as the development of the Flyknit technology, often highlight the collaborative efforts of various teams, from design and engineering to marketing and sales.
This collaborative approach not only enhances the quality of Nike’s products but also fosters a sense of unity and shared purpose among employees.
In my opinion, Nike’s emphasis on empowering employees and fostering collaboration is a key factor in its sustained innovation and success.
By creating a work environment that values and nurtures its people, Nike has built a strong, cohesive team that is capable of achieving extraordinary results.
Leadership and Vision
Leading by Example Phil Knight’s leadership style has been instrumental in shaping Nike’s corporate culture.
Knight led by example, demonstrating a strong work ethic, a commitment to excellence, and a willingness to take risks.
His leadership inspired employees to adopt the same values and work towards the common goal of making Nike the best sports brand in the world.
Knight’s hands-on approach and deep involvement in the company’s operations provided a model for other leaders within Nike.
His ability to connect with employees at all levels and his open-door policy fostered a culture of transparency and trust. By leading by example, Knight set a standard for leadership that continues to influence Nike’s culture today.
Visionary Leadership A key aspect of Knight’s leadership was his ability to articulate a clear vision for Nike and inspire others to pursue it.
Knight’s vision for Nike was not just about making great shoes but about creating a brand that stands for innovation, performance, and inspiration.
This vision has guided Nike’s strategic decisions and growth over the years.
Knight’s visionary leadership is evident in Nike’s ambitious projects and long-term goals.
From pioneering new technologies to expanding into new markets, Knight’s ability to see the bigger picture and inspire his team to work towards it has been a driving force behind Nike’s success.
In my opinion, Knight’s leadership style, characterized by leading by example and visionary thinking, has been crucial in building a strong and resilient corporate culture at Nike.
His ability to inspire and guide his team has not only driven the company’s success but also created a lasting legacy of excellence and innovation.
In summary, Phil Knight’s approach to building a strong corporate culture has been a foundational element of Nike’s success.
By empowering employees, fostering collaboration, leading by example, and articulating a clear vision, Knight created a dynamic and innovative work environment that continues to drive Nike’s achievements.
These principles offer valuable lessons for any business leader looking to build a strong, cohesive, and motivated team capable of achieving extraordinary results.
"The art of selling is the art of focusing on the customer, not the product."
In Conclusion
Phil Knight’s journey from selling running shoes out of the trunk of his car to building Nike into a global powerhouse is a testament to his visionary approach to business, marketing, and branding.
His success is rooted in a combination of passion, authenticity, innovative marketing strategies, strategic endorsements, a relentless focus on quality, and a strong corporate culture.
By examining these principles, we can gain valuable insights into how Knight used these strategies to drive Nike’s success and, most importantly, how he used them to sell effectively.
Passion and Vision
Knight’s passion for sports and his vision for Nike laid the foundation for a brand that athletes and everyday people could trust.
His personal dedication inspired his team and resonated with consumers, creating a deep emotional connection that fueled loyalty and advocacy.
This passion was not just about creating products but about delivering experiences that align with customers’ values and aspirations.
Authenticity and Brand Identity
Knight’s commitment to authenticity ensured that Nike stayed true to its core values, building a brand that stands for performance, innovation, and quality.
By consistently communicating this message, Knight created a strong brand identity that consumers could trust.
This authenticity made Nike more than just a product; it became a symbol of excellence and achievement.
Innovative Marketing Strategies
Knight’s pioneering marketing techniques, from guerrilla marketing to leveraging digital platforms, allowed Nike to stand out in a crowded market.
His ability to create buzz and excitement around the brand, combined with data-driven marketing efforts, ensured that Nike stayed relevant and connected with its audience.
These innovative strategies not only increased brand visibility but also drove sales by engaging consumers in meaningful ways.
Strategic Endorsements and Partnerships
By forming strategic endorsements with influential athletes and collaborating with renowned designers and brands, Knight enhanced Nike’s credibility and expanded its market reach.
These partnerships were not just about celebrity endorsements but about aligning Nike with individuals and entities that embodied the brand’s values.
This approach helped Nike to sell by associating its products with success, excellence, and innovation.
Focus on Quality and Performance
Knight’s relentless focus on product excellence and continuous improvement ensured that Nike’s offerings met and exceeded customer expectations.
This commitment to quality built trust and loyalty among consumers, making them more likely to purchase and recommend Nike products.
By prioritizing customer needs and enhancing the overall experience, Knight used quality and performance as key selling points.
Building a Strong Corporate Culture
Knight’s leadership and vision created a dynamic work environment that empowered employees and fostered innovation.
This strong corporate culture not only drove the company’s internal success but also translated into a brand that consumers trusted and admired.
By building a cohesive and motivated team, Knight ensured that Nike could consistently deliver on its promises, further enhancing its ability to sell.
In my opinion, Phil Knight’s ability to seamlessly integrate these strategies into every aspect of Nike’s operations is what truly set him apart as a visionary leader.
His focus on authenticity, innovation, and quality created a brand that stands out in the marketplace and resonates deeply with consumers.
By understanding and implementing Knight’s principles, businesses can learn how to build strong brands, foster customer loyalty, and drive long-term success.
Phil Knight’s principles offer a roadmap for anyone looking to excel in selling, branding, and marketing.
By embracing passion, authenticity, innovation, strategic partnerships, quality, and a strong corporate culture, businesses can achieve remarkable success.
Knight’s legacy at Nike is a powerful reminder that with the right vision and commitment, it is possible to build a brand that not only sells but also inspires and endures.
"If you double the number of experiments you do per year, you’re going to double your inventiveness."
Additional Resources
Recommended Books
- Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
- Just Do It: The Nike Spirit in the Corporate World by Donald Katz
- The Sports Gene: Inside the Science of Extraordinary Athletic Performance by David Epstein
Documentaries
- Abstract: The Art of Design – Tinker Hatfield (2017)
- Swoosh! Inside Nike (2016)
Articles
- The Extraordinary Career of Nike Founder Phil Knight – Entrepreneur
- “High-Performance Marketing: An Interview with Nike’s Phil Knight” – Harvard Business Review
We invite you to share your thoughts and experiences on applying Phil Knight’s principles in your own work.
Have you adopted his focus on quality and innovation, or perhaps his strategic marketing techniques?
What challenges have you faced, and what successes have you achieved? Your stories can inspire and guide others on their journey to excellence.
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About The Author:
David is a creative director and marketing professional with a wealth of expertise in marketing strategy, branding strategy and growing businesses. He is a founding partner of a branding and marketing agency based in New York and has a Bachelors Degree in Communication from UWE.
Over David’s 25+ year career in the the world of branding and marketing, he has worked on strategy projects for companies like Coca-Cola, Intercontinental Hotels, AMC Theaters, LEGO, Intuit and The American Cancer Society.
David has also published over 250 articles on topics related to marketing strategy, branding Identity, entrepreneurship and business management.
You can follow David’s writing over at medium.com: medium.com/@dplayer